Oscar winning actress Nicole Kidman has joined forces with vegan and cruelty-free haircare brand Vegamour as 'both an investor and brand advocate', hoping to 'empower others to take charge of their self-care and hair health'.

The Northman star commented 'It wasn't about being the face of the brand or selling products but being an advocate for a holistically minded lifestyle that prioritises self-care. I'd like to use my personal story and the daily challenges of my professional life to educate, inspire, and help people live their healthiest and happiest life - of which hair wellness plays an integral part'.